Brand value and reputation

The QUALITATIVE part of the member survey 2026 is descriptive. It is your opportunity to tell us in your own words how you see the boards you sit on or work with acting on climate. We use this information to understand how members are thinking in practice.

Jonathan Hall, Managing Partner of Kantar's Sustainable Transformation Practice (which undertakes Chapter Zero’s annual member survey) calls it ‘mega disruption’. He considers the evidence for mega global economic and social disruption, plots a path through it, suggests how boards might think about it, and puts purpose and innovation at the centre of brand resilience.

Chapter Zero CEO, Vicky Moffatt, shares her optimism based on insights from our 3,500 members and their ever increasing engagement levels. She says that the urgency has inspired a more outspoken style of leadership from Directors and Chairs, and that a host of other indicators make her more encouraged about progress on the climate agenda.

In 2023, Chapter Zero partnered with McKinsey for a three-part event series that explored the impact non-executive directors (NEDs) can have in the boardroom to help their organisations achieve net zero. The first of these sessions, held on Tuesday 6 June, focused on the strategic fundamentals of green growth, and how NEDs can support organisations to move from pledges to plans and help them achieve low-carbon growth. We have summarised below the key takeaways of this event.

Deloitte looks at how consumers are embracing sustainability. Adoption of sustainable lifestyles is on the rise, but consumers need more help.