Spotlight: Our Financial Times series #ItsABusinessArgumentToo
Our series of six full-page print ads in the Financial Times, created by Mother, is designed to encourage boards to act in relation to climate change. Doing so is not just a moral argument; #ItsABusinessArgumentToo.
The campaign is bold. We are inspiring action. And we want to convey urgency.
Above all, we want to help non-executive directors and Chairs – who are well versed in business transformation – to see #ClimateAction as an opportunity that leads to long-term resilience for the benefit of investors, society and the planet.
Keep an eye on our LinkedIn page to stay up to date and watch out for the adverts in print editions of the Financial Times.
#ClimateAction #ItsABusinessArgumentToo
Have you seen it?
The first advert was published 2nd September.
The second advert was published 9th September.
The third advert was published 19th September.
The fourth advert was published 23rd September.
The fifth advert was published 30th September.
The sixth advert was published the week of 7th October.
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Invite your board colleagues to join you. Our members tell us that having fellow Chapter Zero members on their boards has made a big difference to the conversation.
Chapter Zero works in partnership with the Climate Governance Initiative’s global network, which operates in over 70 countries and reaches more than 100,000 board directors. We are supported by the Centre for Climate Engagement, Hughes Hall, University of Cambridge.