28 Oct 2021

Ambition to action: our FT series finale

It’s time to make net zero a reality – with COP26 imminent the conversation is turning from ambition to action. We focus on the power of the boardroom in the finale of our Financial Times advert series.

After months of build up, the United Nation’s climate conference COP26 starts next week. The conference is the most significant international climate event since the Paris Agreement was agreed in December 2015, and its outcome will impact business – and our planet – for years to come.

This year, in the countdown to COP, we’ve been collaborating with leading businesses to shine a light on the board’s role in ensuring every business has a net zero plan. Our series of full-page adverts has been running in the print version of the Financial Times, and features some of the UK’s most recognisable businesses from a range of sectors.

There has been an expectation that companies should announce a net zero commitment before COP. The next question for these companies will be how they can translate those ambitions into action, and develop a plan that will help to make net zero a reality.

Moving from ambition to action

Our advert series has culminated in one last message ahead of COP26, printed in today’s FT. That message is:

Ambition to action

Our final advert

Every company must take ambitious steps to tackle climate change. Boards are vital to ensuring their companies have a roust net zero plan - and that they put that plan into action.

The advert spaces have been donated by the Financial Times as part of a New Agenda Partnership, following the launch of their Climate Capital Hub.

What’s next?

Throughout this campaign we have been putting a spotlight on the role of the board in the climate conversation. As the series has progressed our membership has increased 33%, showing just how important this conversation is for boardrooms at the moment.

Boards and their businesses are facing many uncertainties and complex challenges. But as they take on these challenges, learn, innovate and collaborate, the clearer the path to net zero will be.

At Chapter Zero we’re committed to helping our non-executive director members discuss the risks and opportunities of climate change in the boardroom and help to progress net zero plans with their businesses. Do join us – you can sign up here.


Ambition to action

The full series

Our series has highlighted the breadth of companies that now have a net zero plan and showcased their commitment to achieving them.

Take a look

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